Lacoste continues to surprise with its innovative ideas to provide people with attractions. It seems that pop-up events are becoming a permanent fixture in the brand’s offerings. This time, they’ve decided to anchor it in Melbourne. The entire event takes place at a venue called AFLOAT, a bar on the Yarra River. Lacoste decided to build a tennis club there. The venue is open from January 17th to February 1st. The visually appealing design and atmosphere of the venue are definitely a lucky break for the brand.
