Never in human history has there been a time when so many people focused on sports as now. You can’t force someone to go for a run, but you can stimulate their senses and give them food for thought. Campaigns and initiatives that support the growth of the number of people participating in sports are a positive gesture on the part of those responsible. In 2025, PUMA launched the long-term GO WILD campaign. And this isn’t about selling more shoes or clothes, but about emotionally connecting the brand with running. This is another nod to people.
March 2, 2026
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