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Le Club Lacoste Melbourne

Lacoste continues to surprise with its innovative ideas to provide people with attractions. It seems that pop-up events are becoming a permanent fixture in the brand’s offerings. This time, they’ve decided to anchor it in Melbourne. The entire event takes place at a venue called AFLOAT, a bar on the Yarra River. Lacoste decided to…

fredperry newyear avedaily1

FRED PERRY x NEW YEAR’S EVE

It’s a great joy to see a brand with a sense of disobedience at its roots, with a taste for places that speak loudly about change and sound like they’re ready to resist… It seems they’re still comfortable in their old slippers. New Year’s Eve 2025, which took place at 100 Oxford Street, was a…

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